Deutsche Börse launches new brand architecture for its global IT offering

Deutsche Börse Group launches a new brand architecture for its global IT offering. The “7 Market Technology” series branding scheme supports the Group’s integrated business model and underscores the strategic IT objective to build and operate premium, innovative infrastructure.

“Licensing of our innovative infrastructure technology is one key element of our corporate growth strategy. With this new branding scheme, our IT expertise is reflected in a unique brand proposition. Deutsche Börse IT offers high-quality services throughout all phases of value creation and can contribute to the enhancement of our partners’ local market infrastructure,” said Hauke Stars, member of the Deutsche Börse AG Executive Board, responsible for IT and Market Data + Services.

“This branding scheme from a single source is the first of its kind in the exchange sector and it is scalable for further extension. Above all, 7 Market Technology establishes a framework for a compelling narrative of our corporate technology strategy,” said Simone Reinhold, Head of Cash & Derivatives Marketing, Deutsche Börse.

At present, the 7 Market Technology series comprises T7 and C7. T7 is the brand for the derivatives trading architecture currently used by Eurex Exchange and the International Securities Exchange. T7 will also be extended to the European Energy Exchange in the near future. The T7 trading architecture represents a state-of-the-art technology, defined by attributes like high-speed, unparalleled performance, outstanding efficiency, large capacity and throughput as well as exceptional reliability and availability. Its flexible design allows the creation of applications and functionalities unique to each market structure and client base as well as rapid technology upgrades.

The C7 clearing infrastructure is currently being developed by Deutsche Börse IT. It will be the next-generation clearing system, combining state-of-the-art technology both on a hardware and software level and will ensure more flexibility in the future for the introduction of new products and services by providing a low-footprint solution to the market. Eurex Clearing is the lead user with a launch planned for 2014.

About Deutsche Börse Group
Deutsche Börse Group is one of the world’s leading service providers for the financial industry with a product and service offering for issuers, investors, intermediaries and data vendors. The Group covers the entire process chain from trading through clearing to settlement and securities custody. Furthermore, Deutsche Börse offers market data, indices and analyses and is a service provider for the development and operation of IT systems.
The key markets within the Group are the Frankfurt Stock Exchange, one of Europe’s largest stock exchanges, and Eurex Exchange, one of the largest derivatives exchanges in the world.
Deutsche Börse Group includes Deutsche Börse AG, a DAX company, and its wholly-owned subsidiaries Clearstream International S.A. and Eurex Zürich AG. Eurex’s portfolio of markets includes International Securities Exchange (ISE), a leading U.S. options exchange, the European Energy Exchange (EEX) as well as the ECNs Eurex Repo and Eurex Bonds, which round out Eurex Group’s offering for repo and bond trading. Cash market activities and the market data business are run as business areas of Deutsche Börse AG.