The award, which was introduced in 2010, is for students at the Offenbach Academy of Art and Design who focus on the medium of photography in their studies. The presentation is made as part of the annual show at the Offenbach University of Art and Design. The award panel this year comprised Barbara Klemm, photographer, Professor Bernd Kracke, President of the University of Art and Design, and Anne-Marie Beckmann, curator of the Art Collection Deutsche Börse.