The CCSS is one of the most widely followed gauges of consumer confidence in mainland China. It measures consumer sentiment on current conditions and future expectations on a series of key variables, such as confidence about economic conditions, personal financial situation and the willingness to make major purchases, such as automobiles. It also measures consumers’ views about the state of stock and real estate markets and their sentiment about current and future inflation.
Investors and analysts can use this report to monitor consumer spending trends as well as to gauge the outlook for government policy moves that could impact the market. The China Consumer Sentiment Survey complements MNI’s existing China Business Sentiment Survey as the two together provide an accurate reading of the country’s business, retail and political outlook.
“The China Consumer Sentiment Survey is an important indicator from both an economic and policy standpoint. This transaction reinforces Deutsche Börse’s commitment to further developing its presence and product offerings in Asia,” said Holger Wohlenberg, Managing Director, Market Data & Analytics for Deutsche Börse Group.
The China Consumer Sentiment Survey is based on a monthly survey of more than 1,000 households in eastern, central and western China. Survey participants are chosen randomly each month and data is collected via computer assisted telephone interviewing (CATI).
The China Consumer Sentiment Survey was created by Intage Hyperlink Market Consulting (Shanghai) Co., Ltd., the Chinese subsidiary of Japanese market research firm Intage Group. Intage will continue to collect the survey data going forward, while Deutsche Börse will package and disseminate the reports.
The monthly national CCSS report is currently released to subscribers on the last working day of every month. Deutsche Börse – Market Data & Analytics plans to integrate the CCSS report into its MNI news product line alongside other proprietary indices like the Chicago Report (Chicago PMI), the MNI China Business Sentiment Survey, the MNI U.S. Capital Goods and the MNI U.S. Retail Trade Indexes.
About Deutsche Börse – Market Data & Analytics
Deutsche Börse is one of the world’s leading service providers for the securities industry with a product and service offering for issuers, investors, intermediaries and data vendors. The Group covers the entire process chain from trading, through clearing, to settlement and securities custody. Deutsche Börse Market Data & Analytics collects, refines and disseminates capital market-relevant data. The product range includes price data, trading statistics, news, analyses, master data and approximately 6.100 indices that document what is happening on the international financial markets and make it transparent.
